After setting up a relatively solvent e-commerce site for your small business, you’ve noticed that your web site traffic has slowed to a trickle over the past few months. What’s wrong? Troubleshooting web site traffic problems involves looking not just at your marketing strategies but also at your catalog and business plan.
Web
site traffic issues can also be directly related to site engineering. Perhaps
you recently added graphics that cluttered up your homepage environment.
Perhaps your catalog stopped carrying essential items, and you lost key
visitors. On the positive side, maybe some of your business migrated offline.
Can
you recapture your “glory days” of high web site traffic? The answer depends on
your rehab battle plan. Of course, the cyber economy is tempestuous and in many
ways more fragile that the much more established brick-and-mortar economy.
Small perturbations in the industry system, such as a merger between two
competitor firms or a brand association problem, can wreck otherwise perfectly
crafted small business strategies.
Get
feedback from the customers who do arrive at your site. What do they like and
dislike about your online environment? How did they hear about your site in the
first place? In addition, consider pumping up your Pay Per Click campaign to
get more targeted web site traffic, and take the time to go over the traffic
statistics that your business consultants provide you. Some of the good Pay per
Click programme is from Google and Yahoo
Check
out your creative copy. Do you provide enough independent info on the nature of
your business to satisfy surfers who are just doing research? Or is your web
site simply an obvious marketing vehicle? If you are just a point-of-sale
operation, you may consider diversifying your site with info, newsletters, and
even videos and animations to support your brand and inform consumers.
These
content enrichment's may not pay off instantly, but they will organically assist
with your ranking and “linkability.” Finally, you don’t have to do this all on
your own. You can hire a firm to buff and polish your web site, and you can
also check out successful web rehab case studies. Many of these are available
for free, and you can also contact some site owners for their insights, most
people are happy to share their success stories and intuitions
Trade
links with other web sites. They should be related to the subject of your web
site. Instead of trading links, you could also trade banner ads, half page ads,
classified ads, etc.
Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
Give
away an electronic freebie with your ad on it. Allow your visitors to also give
the freebie away. This'll increase your ad exposure and attract people to your
web site at the same time.
Combine
your products or services into one big package deal with other businesses
offerings. You could share a web site and advertise the package deal; which
means double the traffic.
Participate
on message boards. Post answers to other people's questions, ask questions and
post appropriate information. Include your signature file at the end of all
your postings.
Post
your ad on free advertising areas on the internet. You can post it on free
classified ad sites, free for all links sites, newsgroups that allow ads, free
yellow page directories, etc.
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PLEASE NOTE
After you had make the payment you will be directed to Contact Page. Please message us your payment transaction/ reference number, your website address, your name, mail address and the most important to mention the visitors in the subject line else we will not able to trace your request as we receive many type of request daily. Please see your website/ blog should have sitemeter, so you can monitor the actual visitor movement. Else we will not be responsible for any thing. If you do not have sitemeter please click here and get it free of cost for your website or blog.
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