Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet
marketing strategy, SEO considers how search engines work and what people
search for. Optimizing a website may involve editing its content and HTML and
associated coding to both increase its relevance to specific keywords and to
remove barriers to the indexing activities of search engines. Promoting a site
to increase the number of back-links, or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spam-indexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
In late 90's search engines recognized that webmasters were making efforts to rank well in their search engines, raking and that some webmasters were even tried to manipulate their rankings in search results with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due to the high
marketing value of targeted search results, there is potential for an
adversarial relationship between search engines and SEO service providers. In an annual conference, Adversarial Information Retrieval on the
Web, was created to discuss and minimize the damaging effects of aggressive web
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.
SEO is not necessarily an good strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. (Some trading sites such as eBay can be a special case for this, it will announce how and when the ranking algorithm will change a few months before changing the algorithm). Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog has suggested, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
Advantages & Disadvantages of SEO
1. The primary and
foremost gain of search engine optimization is that it helps you in increasing
the traffic to your website via various search engines by improving the
visibility of your website to the public.
2. The utilization of search engine optimization ensures that your website stays lengthy and sturdy in the minds of the people. This technique truly helps in building a website for the extended term. Yes, the utilization of search engine optimization practice is unique and is in contrast to search engine selling where most websites weaken away.
3. The other big
advantage with search engine optimization is that you need not spend any of
your precious money to improve the traffic to your website; once all organic
search engine optimization is the most effective method of obtaining a
permanent and extended standing website. You earn without spending. Briefly,
search engine optimization is more reasonable than any different means of
improving website traffic.
4. With bound techniques like link building and meta tags in your web site, search engine optimization helps in gaining money in an powerful style. Link building is really a method where you'll be in a position to obtain fast traffic to your website through cordial agreement with other fellow websites to popularize your website link and you come back back the favor by doing the same.
disadvantage with the SEO method is that solely technical geeks can have the
mastery over this. The concept of search engine optimization is to produce the
relevant topics to the user who types in the particular word/phrase/sentence.
So the owner of the website must be clever and capable enough to understand
this stuff and move accordingly. He/she needs to out-think the public and
produce keywords that are used frequently by most users. If the web site will not contain any precious
resource or contents, then the use of search engine optimization is a waste as
a result of traffic automatically decreases when individuals realize the
website irrelevant. The other huge disadvantage with search engine optimization
is that the owner must submit his/her directories on time and during a correct
method. Any glitches in this will result in termination of the website.
If we summarize of all of what if's & but's explained in simple terms, than its better to have you have your website in the hands of Tech Guru's who can help you in SEO/ SEM of your website. Its really essential many times to have a good rapport with Search Engines. These can be truly good if your aim is to earn money from website in selling Merchandise rather than just earning from Advertisement. So the final word of suggestion is to have good SEO Tool (or get Tech Guru's) if your Aim is to Earn the Internet Wealth from Merchandise/ Affiliation and not just from Advertisements.
Some of the Website
which provide Free tools to have first hand information about SEO are: -
For more tools/ help in SEO/ SEM please contact us.